Developing Customer Champions

Customer loyalty has to be earned, and delivering a great product or service isn’t always enough. Delivering exceptional customer experiences is also about relationship building, and the team responsible for buying your product or service may not be the same team who will be using it. By forming relationships with key contacts post-sale and understanding their needs and goals, conversations about everything from product upgrades to project progress to renewals become easier and more productive.

This play is for teams who want to go the extra mile and build a roster of enthusiastic supporters at every company they work with. Running the play will help you create a customer champion strategy that will help you identify and develop relationships with the right people to deliver value, increase sales, and deepen the reach and impact of your brand.