What Is a Customer Welcome?
The customer welcome is the first communication a new customer receives from you after a sale, which begins their post-sale experience. Depending on your business, this could be anything from an automated welcome email with general user tips to a personal phone call with their account manager to discuss the next steps for getting started.
This Play’s Objective
This play is designed to help you establish strong customer relationships right off the bat. Think about your favorite brands and how they connect with you. Every time you make a purchase or add new features, they immediately reach out with helpful support. And the best ones make their communications on-brand and memorable. This play will help you figure out the best approach for that first phone call, email, or text, including who handles it, what info it needs, and any creative follow-ups.
