What Is Paid Onboarding?
Charging for onboarding or implementations is a crucial component of a fully scaled post-sale operation. When you calculate your total opportunity cost versus the sale revenue, you should come out ahead. By transforming customer onboarding from a cost center into a revenue generator, you’ll be able to invest significantly more time and resources to ensure your customers are successful, leading to deeper, more profitable relationships.
This Play’s Objective
To take the first steps to create a self-sustaining, scalable—and ultimately profitable—post-sale experience. By creating a paid program, you’re communicating that you understand exactly what your customers need to be successful with your product or service and that you have a valuable, tried-and-true approach they can trust.