Maturity

Scaling

Launch Paid Post-Sale Programs

A paid onboarding/implementation program communicates that you understand exactly what your customers need to be successful with your product or service.
July 30, 2024

Transform Onboarding from a Cost Center into a Revenue Generator

Use this play to increase customer commitment and long-term engagement with your product or service, resulting in a self-sustaining, scalable—and ultimately profitable—post-sale experience.

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Free Resources to Help You Run this Play
What Is Paid Onboarding?
Charging for onboarding or implementations is a crucial component of a fully scaled post-sale operation. When you calculate your total opportunity cost versus the sale revenue, you should come out ahead. By transforming customer onboarding from a cost center into a revenue generator, you’ll be able to invest significantly more time and resources to ensure your customers are successful, leading to deeper, more profitable relationships.
This Play’s Objective
To take the first steps to create a self-sustaining, scalable—and ultimately profitable—post-sale experience. By creating a paid program, you’re communicating that you understand exactly what your customers need to be successful with your product or service and that you have a valuable, tried-and-true approach they can trust.
You'll Walk Away with:
  • Design, validate, and test your value propositions to effectively market your paid programs.
  • Proactively address internal and external pushback to your paid program.
  • Design, validate, and test your value propositions to effectively market your paid programs.
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