Execute a Tech-Touch Kickoff That Delights

The customer kickoff is not just about the sales team introducing the customer to the post-sales team—it’s about driving initial customer adoption. You want to identify key areas where you can deliver value quickly to build customer loyalty. A tech-touch kickoff works best when you want to inspire your new customers to use and emotionally invest in your product or service, but it doesn’t need to be a live meeting.

This play is for any business that wants to support their new customers from day one by providing proactive knowledge and guidance with a tech-touch communication approach. You’ll create a transition plan to get your customers using your product or service quickly and successfully.