What Are Internal Handoffs?
After making a sale, many businesses don’t have a process to brief their post-sale or implementation team about the customer. New customers don’t want to repeat themselves, and starting off a new relationship by regathering requirements and customer information is a terrible experience. Have you ever had to repeat your information three times to three different call center agents? Yeah, it feels like that. Empower your post-sale teams with the knowledge they need to be proactive on behalf of new customers by developing a solid internal handoff.
This Play’s Objective
To dial in your cross-functional communication when transitioning a customer from the close of the sales process to the internal onboarding or implementation teams. Customers shouldn’t have to repeat their pain points, product requirements, and use cases. Internally, expect to discuss key points about the customer to ensure continuity prior to the customer kickoff meeting. When you run this play, you’ll establish seamless internal handoffs across your entire organization.
