Agentforce AI: The Catalyst for B2B Digital Transformation

dan dowling min
By
Dan Dowling
January 23, 2025

Agentforce AI: The Catalyst for B2B Digital Transformation

About the Author
Dan Dowling
VP Marketing

AI is showing up in our lives faster than we are ready for and in today’s fast-paced business landscape, staying ahead means embracing innovation, and Agentforce AI is leading the charge for B2B digital transformation. My first experience with autonomous robots happened while I was walking to dinner in Santa Monica. I noticed several large, wheeled coolers on the sidewalks parked at a crosswalk. The coolers were bright pink and had white wall tires, like something you would see out of the 1930s — hardly something you misplaced. 

As I approached the street corner, this cooler began to move once the walk sign on the opposite side of the street was illuminated. It zipped across the street and took off down the sidewalk. 

Upon closer inspection, I realized they were autonomous food delivery robots from CoCo Robotics. These robots were zooming around Santa Monica on their way to pick up food for carryout deliveries. 

Just as autonomous robots and vehicles are becoming a familiar sight on our city streets, In the B2B world, AI is disrupting work management in a very different way. It’s helping humans become more efficient and effective. 

What are the impacts of AI on Business?

Artificial intelligence (AI) has advanced incredibly fast in the last five years. It can now do things like create interesting content and predict what will happen in the future. Businesses of all kinds are using AI to make their work easier and get ahead of their competitors. The next big thing in AI is autonomous agents, which are set to change how B2B companies operate.

A recent study by CapGemini, revealed that a staggering 82% of companies plan to integrate autonomous agents into their business processes within the next one to three years. This surge in adoption is driven by the immense potential of autonomous agents to automate repetitive tasks, freeing up human workers to focus on more strategic and creative endeavors.

Agenforce-AI-and-TaskRay

What is Salesforce Agentforce AI?

Salesforce Agentforce is a platform that allows organizations to build and deploy AI agents for various business tasks, such as customer service, sales, marketing, and commerce. These AI agents are designed to automate repetitive and time-consuming tasks, freeing human agents to focus on more complex and strategic work.   

How does Agentforce AI work?

Agentforce AI is a powerful tool that seamlessly integrates with the Salesforce platform. Here’s a breakdown of how it works:

  1. Native Integration: Agentforce is built on the Salesforce Lightning Platform, allowing it to leverage the platform’s capabilities and data.
  2. Agent Creation: Users can create and customize AI agents within the Salesforce environment using a low-code interface. This involves defining the agent’s tasks, workflows, and interactions.
  3. Data Access: Agents can access and process data from various Salesforce objects, including contacts, leads, cases, and custom objects. This enables them to provide personalized and relevant responses.
  4. Interaction Channels: Agents can interact with customers through multiple channels, such as chat, email, and voice. They can understand and respond to customer inquiries in natural language.
  5. Workflow Automation: Agentforce can automate routine tasks and workflows, freeing up human agents to focus on more complex and strategic activities.
  6. Analytics: The platform provides analytics and insights into agent performance, allowing organizations to measure their effectiveness and identify areas for improvement.

What are the key features and benefits of Agentforce?

  • Autonomous agents: These agents can perform tasks independently without human intervention.   
  • Customizable Workflows: Organizations can tailor the agents to their specific needs and processes.   
  • Low-code development: Building agents is relatively easy, even for those without extensive coding experience.   
  • Native to Salesforce CRM: Agentforce seamlessly lives within Salesforce’s customer relationship management platform.   
  • Improved efficiency and productivity: By automating tasks, Agentforce can help organizations improve their efficiency and productivity.   

Overall, Agentforce is a powerful tool that can help businesses enhance their customer experience and drive growth.

Common Industry Use Cases of Agentforce AI for B2B Businesses

Agentforce can be applied to various scenarios to automate tasks and improve efficiency. As you will see, AI isn’t just for B2C or B2B organizations. The use cases are expansive, and almost every industry can benefit from applying AI to its workflows. 

Here are some common use cases:

Financial Services

  • Client Onboarding: Automate the collection of necessary documents, verification processes, and risk assessments.
  • Payment Processing: Handle routine payment inquiries, disputes, and refunds.

Payment Processors

  • Client Onboarding: Streamline the onboarding process for new merchants by automating KYC (Know Your Customer) checks, document collection, and risk assessments.
  • Dispute Resolution: Automate the handling of chargebacks and disputes, reducing manual workload and improving resolution times.

High Tech

  • Customer Onboarding: Automate the collection and verification of customer information, ensuring a smooth onboarding experience.
  • Technical Support: Provide automated troubleshooting and support for common issues, freeing up human agents for more complex inquiries.

Healthcare Life Sciences (HLS)

  • Patient Onboarding: Automate the collection of patient demographic information, medical history, and insurance details.
  • Appointment Scheduling: Streamline the appointment scheduling process by handling requests and confirmations.

Retail

  • Personalized Recommendations: Agentforce can analyze customer purchase history and preferences to provide highly personalized product recommendations, increasing sales and customer satisfaction.
  • Inventory Management: AI agents can optimize inventory levels by predicting demand and reducing stockouts and overstocking.

Insurance

  • Claim Processing: Automate the processing of simple claims, reducing turnaround time and improving customer experience.
  • Risk Assessment: AI agents can analyze customer data to assess risk and determine appropriate insurance premiums.

Manufacturing

  • Predictive Maintenance: AI agents can analyze sensor data to predict equipment failures, preventing downtime and reducing maintenance costs.
  • Quality Control: Agentforce can automate quality inspection processes, ensuring that products meet standards and reduce defects.

Telecommunications

  • Customer Support: Chatbots powered by Agentforce can handle routine customer inquiries, such as billing questions and technical support.
  • Network Optimization: AI agents can analyze network data to identify bottlenecks and optimize performance.

Using TaskRay’s AI Project Assistants

As autonomous technologies like self-driving cars and delivery robots become increasingly common in our daily lives, it’s clear that AI is rapidly transforming the world around us. The business landscape is no exception. Agentforce AI offers a powerful solution for organizations seeking to harness the potential of AI to drive efficiency, improve customer experiences, and gain a competitive edge.

By automating routine tasks, streamlining workflows, and providing valuable insights, Agentforce AI can help businesses achieve unprecedented levels of productivity and success. As the technology continues to evolve, we can expect to see even more innovative applications and transformative outcomes. Learn more about TaskRay, the leading project management app native to Salesforce, and how we are working with Agentforce to accelerate customer onboarding and project management. 

Want to learn more about how TaskRay & Agentforce work together? Head over to our landing page to learn more.

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