CASE STUDY

Project Management: Marketing


Force Marketing is an expert in the automotive industry, using omni-channel marketing and cutting-edge technology to transform the way dealers sell cars.  Delivering over 300 million customers to 3200 dealers nationwide over the past decade, Force Marketing focuses on partnering and fostering relationships with dealers and OEM's to maximize ROI, agility and efficiency, while providing transparency.   More information about Force Marketing’s suite of services and proprietary Helix Marketing Automation Platform can be found online at www.ForceMKTG.com.


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INTERVIEW WITH

Lauren Benton
Salesforce Admin & Business Analyst

“We were impressed by the amount of involvement and commitment to ensuring that our org was set up correctly from day one.”


Pain Points

Prior to TaskRay, Force Marketing was using a homegrown workflow management system that was not native to Salesforce to manage their projects and processes. As a result of working from disparate systems, they struggled with data duplication issues and had trouble identifying their “ultimate source of truth”. This created a volume of challenges related to accuracy of content, project statuses and company-wide inefficiencies. 

Force Marketing realized they needed a tool that is native to Salesforce and would help improve speed and efficiency, while eliminating diverging systems. 

“A lot of challenges came as a consequence of disconnected systems,” said Lauren Benton, Salesforce Admin and Business Analyst at Force Marketing. “This issue impacted everything from our our ability to track job updates and completion statutes, to forecasting revenue, to expanding integrations with APIs. The operational tentacles of this issue were vast and hindered our ability to quickly and profitably scale.” Force Marketing wanted to bring together their disparate systems and processes under one roof—Salesforce—so a native tool was a requirement.

Why TaskRay?

Lauren and her team were ready to scale and knew the new system solution had to move as fast as the ever-changing and competitive automotive industry. They did not want a “set it and forget it” application, but rather one that would let them regularly iterate on their process without the need for a developer to make changes. 

After much discovery, Force Marketing identified key drivers in their decision to choose TaskRay.  TaskRay is able to handle a large volume of projects—Force Marketing often works with up to 23 projects per Opportunity per month. TaskRay is also able to accommodate specific task assignment and sharing criteria Force Marketing needs for project and task fulfillment. TaskRay is also able to provide real-time project management reporting all within Salesforce to project track statuses, roadblocks, fulfillment time, etc. Collaboratively with a Senior Salesforce Architect who recommended TaskRay as a great fit, Force Marketing selected TaskRay as a system solution that ultimately supports the company’s core values of teamwork, proactivity and innovation. 

Implementing TaskRay

The company ultimately made a wholesale transition from their old technology and process to TaskRay and they worked with the TaskRay support and onboarding teams to ensure this could happen smoothly and successfully. 

“Our implementation was really rewarding and extremely successful. We were impressed by the amount of involvement and commitment to ensuring that our org was set up correctly from day one,” said Lauren Benton.

Force Marketing currently has almost 90 TaskRay users spanning multiple departments—from Marketing and Operations to Client Success and Sales. TaskRay is woven into the very way they do business, both running internal processes and working with external clients. On the client-facing side, Force Marketing also recognized that onboarding an account is the pivotal point of establishing relationships with clients. As part of their TaskRay implementation, they have numerous Process Builders and Flows designed to automate and streamline how new clients to get up and running, quickly and smoothly.

Biggest Benefits of TaskRay for Force Marketing

As a result of implementing TaskRay, Force Marketing has achieved big goals and milestones.

Systemization and formalization of Projects and Tasks in TaskRay has helped Force Marketing improve overall operational efficiency.  With TaskRay, they have real-time project transparency wherein they can determine the volume of projects and project types by department and team. This clarity helps make company-wide decisions on bandwidth and workload, ensuring internal resources are maximized to the highest degree.

Force Marketing has also been able to identify bottlenecks in the project fulfillment process and quickly provide training or additional resources to ensure timely project delivery.  This has eased training and employee onboarding time significantly. Furthermore, TaskRay’s real-time transparency and reporting makes it easier for shared coverage of tasks like when someone is on vacation or out sick.  

Before TaskRay, Force Marketing lacked centralized data which resulted in generally less actionable data.  Now, working from a single system within Salesforce, Force Marketing can make real-time decisions based upon accurate data using TaskRay.  The addition of TaskRay has saved Force Marketing approximately 25 hours per user per month thanks to the automations they have built into their org and Force Marketing continues to build upon and leverage TaskRay’s new Features.



Learn More About TaskRay

To find out more about TaskRay, reach out to your account executive or schedule time with one at your convenience.